Do you have a lot of luggage tags? Do you throw them out? Next time you have one on your travel bag, think twice before you get rid of it. Remember that the agency Ogilvy created a publicity campaign, for Expedia, using words(or almost words) and expressions with those stickers which become useless after the trip. 'Wish you were here' or 'Bon voyage' are some of the expressions which can be found in this initiative. Now when you collect tags, you can dedicate your time to this game. But be careful what you write, or someone might ask you 'YOO WAT'?